Google buys Fitbit
Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”
This purchase makes a ton of sense for everyone involved.
I’d love to see Google roll out some sort of wearable that’s an evolution of the Pebble — which Fitbit bought back in 2016 — and maybe even get the Rebble community involved in some way.
Pixel phones, Pebble watches? I’m into it. I always really loved what they were doing back in the days before the Apple Watch and Wear OS, this could be the chance to see them come back to life in some form.